In a world that is filled with different forms of advertising and where companies associate it with an online presence, business holders have a significant number of opportunities to choose from when it comes to the choice of advertising space.
The two leading social media platforms that are known to be efficient for advertising are Google Ads and LinkedIn Ads. Despite the fact that both platforms provide high-quality advertising suites, the decision in favour of one or the other may be critical, especially in the case of company marketing to consumers(B2C) and other businesses (B2B).
It’s time to explore the specifics of each service to find out which one is the ultimate option for B2C and B2B for your marketing strategy.
Audience Reach
1) Google Ads
This is the most popular one because it enables you to reach ordinary users on any website with a specific search query, age, gender, and behaviour. Best suits the B2C campaigns that aim at reaching out to many clients in the targeted market. Learn more about how to use Google Ads for small businesses.
2) LinkedIn Ads
Now, we are very focused on B2B advertising. It has the basic options of using job titles, industries, company size, and keywords for targeting with the addition of target skills. It is also ideal for targeting decision-makers with significant influence within these organizations.
Ad Formats
1) Google Ads
Offers a more significant number of ad formats: text advertisements placed on SERPs, graphic and videography advertisements placed at the partner sites, and application promotion advertisements.
2) LinkedIn Ads
These include text, image, and video ads, which are tailored to the professional category of individuals. Some of the special functions proposed are Sponsored Content to place your ads as the content users like to scroll on their feeds and the Lead Gen Forms to collect leads within the Ad DisplayName.
Targeting and Budget
1) Google Ads
Despite providing a number of targeting features, they should be adjusted appropriately to reach the target audience of the service. These include costs that result from competition and expenses that result from the specific industry.
2) LinkedIn Ads
It is a good technique that allows narrow-focusing on the audience, which can produce a higher quality of leads. That being said, the target audience of LinkedIn is quite specific and mainly business-oriented. Therefore, the cost per click (CPC) in LinkedIn Ads is generally higher compared to that of Google Ads. Your Complete Guide to LinkedIn Ad Marketing Services
Thus, the Main Question: Which Platform is Right for You?
B2C Companies
One of the platforms that perform well is Google Ads because of the market coverage it has and consumers reaching with the intent to purchase. It also enables the creation of brand awareness, directs people to the website, and leads to people who can be potential buyers of the services.
B2B Companies
LinkedIn domain knowledge is solid and shows in the Ads, which are truly tailored for the professionals. It is beneficial for generating leads, account-based marketing (ABM) campaign, as well as building a brand reputation within your target industry.
Consider a Multi-Platform Approach
You can now learn how to use both platforms without any hesitation and try them out! There are quite a number of companies that choose a hybrid approach to reap the benefits of both lean and traditional methods. Utilize Google Ads primarily for branding and reaching users with the early stages of the intent to purchase while directing them to LinkedIn, where more targeted messaging can be used.
In conclusion, comparing Google Ads and LinkedIn Ads, you can make informed decisions about where to allocate your advertising budget to reach the right audience and achieve your marketing goals.
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It might sound cliché in this world that is increasingly digital, but why switch between platforms when we have everything here? Whether you’re looking to get to the very top of Google through paid ads or look like the expert that you are in the media space of LinkedIn, we can help.
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