A group of diverse people standing in a circle around a large blue capital letter Z. Text overlay on the image: Decoding Gen Z: Revolutionizing Retail for the Next Generation.

Decoding Gen Z: Revolutionizing Retail for the Next Generation

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Today, retail is in the midst of a revolution, and the driving force is Generation Z – the newest generation that arose amid the conditions of the global economic crisis and has different values and goals in comparison with its predecessors – the Millennials. Hence, it is essential to delve deeper into their features, moods […]

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