Author name: Swati

The 2024 Guide to Google Ads for Small Businesses in the USA

The 2024 Guide to Google Ads for Small Businesses in the USA

Blog, Google Ads, Google my business /

Running a small business is difficult, especially if you’re starting. There’s a lot to learn, grasp, and unpack. A solid online presence is essential for any small business in the United States. However, with so much competition, naturally reaching your target audience can feel like an impossible challenge. Most importantly, you must stretch every dollar to get the […]

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Web Design Agency

Unlock Success with the Best Web Design Agency in USA- Business Digitaly

Blog, Web Design /

It is well understood that for a business to succeed in the current world, it must have an online presence. A good website could be the main foundation for any online marketing campaign, from reaching out to possible buyers to interacting with current clients. Business Digitaly, a top digital marketing solutions provider with its operational hub in India, is

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Tips for creating Google Discover-friendly content. 

Tips for creating Google Discover-Friendly Content

Content Marketing, Digital Marketing, Search Engine Optimization /

If your content is helpful, then Google Discover helps to get potential visitors to your website  First, let’s understand what is Google Discover? With Google Discover, users can receive personalized content recommendations according to their search history, interests, and online activity. Its goal is to make it easier for consumers to find fresh, pertinent content without requiring them to search for it

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email marketing and phone graphics

5 Free Email Marketing Tools Every Business Needs in 2024

Leave a Comment / Digital Marketing, Email marketing /

Creating engaging campaigns and building an email list is essential for any business. With endless tasks, finding the right tools to streamline your efforts is tough and can be a game-changer. However, as we see in the digital era, email marketing software can exhaust your budget before you start.  Fortunately, some organizations have created fantastic free email marketing tools that help you automate tasks,

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Technical SEO for Beginners to Advance-A Comprehensive Guide

Technical SEO for Beginners to Advance: A Comprehensive Guide

Leave a Comment / Blog, Digital Marketing, Search Engine Optimization /

How come some websites rank better in the SERPs than others? SEO is the answer. SEO makes your website perform better on search engine results pages (SERPs). In this article, we will discuss technical SEO. On-site Search Engine Optimization (SEO) refers to techniques that improve a website’s technical structure and content to achieve better rankings

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Micro Influencers

Micro-Influencers: The Secret to Brand Success

Content Marketing, Social media marketing /

Every day, new things come into online marketing, and brands are trying to find new ways to establish and maintain an online presence. In such a day and age of social media supremacy, the power of micro-influencers has been displayed as one of the game changers for businesses of all sizes. These specific individuals do so proficiently due to their niche

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future of programmatic ads

The Future of Programmatic Advertising in Digital Marketing Strategy

Digital Marketing /

In India, programmatic advertising, the latest development in the digital advertising scene, is now the talk of the town, and the way brands communicate with their customers has completely changed. Programmatic advertising is one of the top areas of digital marketing, as it can revolutionize how ads are bought and targeted, affect marketing approach in

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Google's Helpful Content Update

Google’s Helpful Content Update: Mastering your Content Creation Skills

Content Marketing, Digital Marketing /

Have you ever wondered how Google determines which content is helpful and which is not? And on what basis does Google find helpful content? Let’s first understand the Google update for valuable content. Google Search is constantly working to provide helpful and relevant content to its users. In August 2022, Google announced that it would launch a “Helpful Content Update” to ensure users

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Your Complete Guide to LinkedIn Ad Marketing Services: B2B Benefits & Best Practices

Your Complete Guide to LinkedIn Ad Marketing Services

Digital Marketing, Linkedin /

People who work in digital marketing often forget about LinkedIn Ads in favor of Google and Facebook Ads. However, many businesses need to learn this: LinkedIn Ads can benefit B2B companies. 80% of B2B Marketers Advertise on LinkedIn Two-thirds of marketers use paid LinkedIn ads to reach business leaders, making it the best tool for business-to-business (B2B) communication.

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