Author name: Swati

A smartphone screen with the word "ADS" in large letters. A speech bubble with three lines and a dollar coin are floating near the phone. The text "Maximize Your Ad Spend: The Complete Guide to Understanding ROAS" is above the image.

Maximize Your Ad Spend: The Complete Guide to Understanding ROAS

Today, marketing strategies are being adopted at full pace as businesses devise new ways. But how can one know that his investment is worth it? However, the answer is ROAS – Return on Ad Spend. Making a distinction between the two and achieving the highest levels of ROAS will help conquer the marketing campaign’s profitability. […]

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A man with a magnifying glass and pencil is looking at a smartphone screen showing a bar graph, line graph, pie chart, and target symbol. The smartphone has the word "SEARCH" displayed above a magnifying glass icon. The image is related to website traffic analysis and includes tools and techniques for analyzing online performance.

Website Traffic Analysis: Top Tools and Techniques for Accurate Tracking

Website traffic analysis is necessary to evaluate the effectiveness of website traffic and to determine its further development. By using different tools and techniques, one can get precise data about the visitors’ behavior, sources through which they reach the site, and performance of the site. Here is a complete guide on how to check website

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Illustration of a colorful 3D-style browser window with the word ".domain" highlighted by a magnifying glass. The top section includes a green "www." symbol, alongside red, yellow, and green buttons, representing a browser interface. A magnifying glass is focused on the ".domain" text, symbolizing the concept of analyzing or measuring website data. Below the magnifying glass, an "https://" icon is present. The text at the top reads, "Top Free Tools for Measuring Your Website's Domain Authority."

Top Free Tools for Measuring Your Website’s Domain Authority

However, in the SEO world, Domain Authority refers to the ability and capability of any website based on its relevance or domain. Domain Authority refers to a search engine optimization (SEO) tool developed by Moz to determine a web page’s DA from 1 to 100, which assumes more opportunities to rank on the SERP. If

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"Facebook Ad Library Guide - Speech bubbles with 'ADS' and a megaphone, alongside a thumbs-up icon, representing advertising and social media engagement."

Facebook Ad Library: Guide to Ad Inspiration & Competitor Research

The Facebook Ad Library has now become the Meta Ad Library, which helps the marketer gain insights into advertising techniques used on Facebook and Instagram. Developed stateside to improve disclosure, this public tool lets users search through the existing and expired ads by any advertiser in Meta. Read this blog to learn all the nuances

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