In the fast-paced world of online business in the United States, ranking high on search engine results pages (SERPs) is the key to unlocking a wealth of potential customers. The life of an entrepreneur and owner of a small business means that one should be capable of taking up multiple roles. As much as you may have already come across SEO, an acronym for search engine optimization, you are probably aware of some of its benefits. But you may wonder where to start or think it might be too technical and complex.
Before we proceed further, it is essential to know what exactly SEO is. SEO is a digital marketing strategy that allows a website to rank high on popular search engines. Most people think the practice of making alterations to their site is meant to enhance its visibility through search engines. Indeed, what is the use of having a business website if people cannot locate it? Suppose you are still having difficulty getting any website traffic. In that case, SEO can be your saving grace and a massive opportunity to start getting the right kind of traffic for your business.
However, mastering SEO can be like understanding an old language. Fear not, fellow entrepreneurs! Here’s an overview of 5 free SEO tools to help you dominate the US digital landscape:
1. Google Search Console: Your Gateway to Google’s Insights
When it comes to conveying, you may want to consider Google Search Console or GSC, as this tool is like a direct line to Google. There are several free tools; however, none can give you an important picture of how Google perceives your website. You can:
- Identify crawl errors and fix website issues: GSC identifies any technical issues that might stop Google from crawling your site effectively. This means the webpage you create is crawl-friendly, with a good chance of ranking high by the search engine.
- Track search performance: Discover which phrase people are typing to find your website and how good your position for the phrase is. This helps you see what components or strategies are effective and which are ineffective in a given context.
- Monitor backlinks: Backlinks are links visitors have placed on other websites that direct them to your site. Backlinks refer to the links that point to your website from other websites; this application gives you details of your backlinks, which, if well-developed, can help your website achieve a better rank.
As said before, GSC is quite helpful, but figuring out what the program says is not easy. The following metrics are examples of insights that our group of unique SEO magicians at Business Digitaly can help you decode so that you emerge the winner.
2. Google Keyword Planner
It is paramount to be very keen on the keywords used in any SEO campaign since they are the backbone of the project. Google Keyword Planner, another free tool from Google, enables you to find keywords for different densities with high traffic and low competition in the US.
If you opt for the correct keyword, it helps prepare your website for relevant searches concerning the products or services in question. Here’s where it gets tricky: Keyword selection may not be easy; it needs a professional approach. Your team will not simply use highly searched terms, which are likely to be low conversion since people searching those terms will likely be looking for a product to purchase.
3. AnswerThePublic: Unleashing the Power of User Questions
Users do not always type the relevant category or product names(keywords). A free resource called AnswerThePublic shows you the questions people from the USA are asking in your field.
Imagine the goldmine of information: These questions can be used to write articles to provide answers that will benefit many people who want to get information from your website immediately after opening it; you are viewed as an expert in this field. Have any trouble writing content that casts such spells regarding the answers to these questions? And for the best option available to you, turn to Business Digitaly. Our expertise focuses on delivering high-quality and fully optimized SEO content that produces excellent rank results and drives engagement from your target audiences.
4. Google Analytics: Measure your Website Traffic in Depth
This is an essential aspect of SEO because users’ engagements with your website determine how well it will rank in search results. Google Analytics – Another free tool in the Google range of products offers excellent information about your website visitors. You can see:
- Where your visitors come from: It can help analyze how much traffic is being driven and modify the broad digital marketing plan based on which marketing channels.
- How users navigate your website: Therefore, users’ interacting patterns could be studied to determine what hinders users’ conversions. Thus, the website could be restructured to create a more favorable ground for the users.
It might seem that nothing is hidden from developers thanks to Google Analytics, but one cannot agree that the data analysis process is quite thorough. Whether it’s getting started with a company’s SEO in the digital world or tuning up an existing strategy, our digital marketing specialists can assist in analyzing the data to make the best of your SEO.
5. Google My Business
Google My Business, another free tool to help manage a business online presence on Google, precisely a business location on Google Maps.
If you’d like these results to work with your business, these profiles suit every business, especially local ones. The most advantageous feature of this tool is that it is open-source and can be easily customized. Whether you have an existing profile established or not, take a look at our tips on improving your Google My Business listing.
Here, you can discover everything you need to step up Your SEO game for free!
Here are five free tools for anyone starting a new business in the USA or an existing entrepreneur wanting to learn some basics about SEO. However, always remember that SEO is not a one-time effort but a long-term strategy or a journey that consistently follows the best practices. Since it is a long-term process, no one can guarantee it will be perfect from phase one, so it must be constantly worked on.
Guess what? That’s where Business Digitaly we come in! We are a digital marketing team specializing in marketing US-based businesses ahead.
