However, in the SEO world, Domain Authority refers to the ability and capability of any website based on its relevance or domain. Domain Authority refers to a search engine optimization (SEO) tool developed by Moz to determine a web page’s DA from 1 to 100, which assumes more opportunities to rank on the SERP. If you are managing a website, it will be useful to monitor that DA level to evaluate your SEO performance, measure the progress and analyze your competitors. Luckily, you can employ multiple techniques to check your website’s Domain Authority. In this blog, I will outline the best tools you use to check your domain authority and how to improve your SEO plans.
1) Moz Link Explorer
Moz is the original creator of the domain authority metric, making its Domain Authority Checker a go-to tool in the industry. Key features include:
- DA Score: Ranges from 1 to 100.
- Linking Root Domains: Number of unique domains linking to your site.
- Spam Score: Percentage indicating potential spammy characteristics.
Key Features:
- In-depth backlink analysis
- Spam score insights
- Competitor analysis
- Detailed metrics such as Page Authority and linking domains
Why Use It: Moz is the original creator of Domain Authority, so their tool offers the most accurate and up-to-date DA score. You can easily track your site’s performance over time and compare it to competitors.
Moz provides a comprehensive analysis that helps you understand your site’s performance relative to competitors.
2) Ahrefs Domain Rating
Ahrefs offers its metric called Domain Rating (DR), which serves a similar purpose as DA. Notable features include:
- Backlink Analysis: Detailed insights into backlinks pointing to your site.
- Competitor Insights: Analyze competitors’ link profiles and strategies.
Key Features:
- Comprehensive backlink analysis
- Organic traffic insights
- Broken link reports
- Competitor analysis for better SEO planning
Why Use It: Ahrefs provides detailed insights into your website’s backlink profile, which is crucial for improving Domain Authority. It also offers additional SEO tools, including content gap analysis, making it a great all-in-one SEO platform.
Ahrefs is particularly beneficial for enhancing link-building efforts.
3) SEMrush Authority Score
SEMrush features an Authority Score that assesses backlinks’ overall quality and quantity. Key attributes include:
- Traffic Metrics: Monthly visitors and ranking keywords.
- Competitor Analysis: Insights into competitors’ authority scores.
Key Features:
- Backlink analytics
- Organic traffic insights
- Site audit for SEO errors
- Competitor research tools
Why Use It: SEMrush is one of the leading SEO platforms globally. Its Authority Score helps you see how well your site performs compared to others. Plus, SEMrush offers a suite of tools for keyword research, content optimization, and competitor analysis, making it an essential tool for comprehensive SEO strategies.
SEMrush is versatile, offering localized insights for targeted markets.
Comparison Table of Domain Authority Checkers
| Tool | Metric | Free Version | Key Features |
| Moz | Domain Authority | Yes | Comprehensive analysis, spam score |
| Ahrefs | Domain Rating | Limited | Backlink analysis, competitor insights |
| SEMrush | Authority Score | Limited | Traffic metrics, localized insights |
| Majestic | Trust Flow/Citation Flow | Yes | Focus on backlink quality and quantity |
| Small SEO Tools | Domain Authority | Yes | Basic metrics with easy usability |
| Rankz.io | Domain Authority | Yes | User-friendly interface, competitor comparison |
| SERPChecker | Various Metrics | Limited | Local SERPs analysis, rich snippet impact assessment |
| Ubersuggest | Domain Authority | Yes | Keyword suggestions, site audit tool |
4) Ubersuggest
Developed by Neil Patel, Ubersuggest offers a user-friendly interface for checking domain authority alongside other SEO metrics. Features include:
- Keyword Suggestions: Helps identify potential keywords to target.
- Site Audit Tool: Provides an overall health score for your website based on various factors.
Key Features:
- Free Domain Authority checker
- Backlink analysis
- Keyword research tool
- Competitor analysis
Why Use It: Ubersuggest is one of the most affordable tools in the SEO world, offering many features for free. If you’re starting with SEO, Ubersuggest gives you actionable insights at a minimal cost, making it ideal for smaller websites and bloggers.
Ubersuggest is particularly useful for small businesses looking to enhance their online presence without breaking the bank.
5) Small SEO Tools
Small SEO Tools is a free platform that offers a wide range of SEO utilities, including a Domain Authority Checker. Although it’s not as robust as Moz or Ahrefs, it provides a quick and easy way to check your site’s DA.
Key Features:
- Simple Domain Authority and Page Authority checker
- Free to use
- A quick analysis of multiple websites
- Includes other free SEO tools like plagiarism checkers and keyword research
Why Use It: If you need a free, fast, and no-frills tool to check your website’s Domain Authority, Small SEO Tools are perfect for occasional use. It’s a great tool for those who don’t want to invest in a paid SEO platform but still need to monitor DA.
6) SERPChecker by Mangools
SERPChecker by Mangools is a robust SERP analysis tool that checks DA and provides insights into competitor weaknesses and opportunities. Key features include:
- Local SERPs Analysis: Access to local search results for over 50,000 locations.
- Rich Snippet Impact Assessment: Understand how rich snippets affect click-through rates (CTR).
- 45+ Advanced SEO Metrics: Comprehensive data from various sources to evaluate competitor authority
Key Features:
- Displays DA, Page Authority (PA), and citation flow
- SERP analysis to evaluate competition
- Integration with other Mangools tools for a full SEO suite
Why Use It: Mangools is perfect for users who want multiple SEO metrics in one place. You can monitor your website’s DA and assess the authority of competitor sites, allowing for better keyword targeting and optimization.
7) Rankz.io
Rankz.io is an emerging tool that provides a straightforward interface for checking domain authority. It offers features such as:
- DA Score Calculation: Based on various SEO metrics.
- Competitor Comparison: Analyze how your DA stacks up against competitors.
Key Features:
- Quick DA check without login
- Free to use
- Provides backlink insights
Why Use It: Rankz suits users looking for a lightweight tool that does the job without complications. You can check your site’s DA without committing to paid plans or extensive setups.
This tool is particularly user-friendly for those new to SEO.
8) Majestic
Majestic is another great tool for measuring a site’s authority, using two primary metrics: Trust Flow and Citation Flow. While not the same as Moz’s Domain Authority, Majestic’s metrics focus on the trustworthiness and influence of a website based on its backlink profile.
- Trust Flow measures the quality of backlinks pointing to a website.
- Citation Flow evaluates the quantity of backlinks.
These metrics give a balanced view of a site’s authority and SEO strength.
Key Features:
- Trust Flow and Citation Flow scores
- Detailed backlink analysis
- Topical Trust Flow (shows the relevancy of links by industry)
Why Use It: Majestic is particularly useful for deep backlink analysis, helping you understand the quality and trust level of your site’s link profile. The Trust Flow and Citation Flow metrics can provide a more comprehensive view of your site’s authority than Domain Authority alone.
Conclusion
Monitoring your Domain Authority is crucial for understanding the health of your website in terms of SEO. Each tool offers unique features that can help you track your DA and improve your overall ranking. Whether you’re looking for a comprehensive SEO suite like Ahrefs, Majestic and SEMrush or a simple and free tool like Small SEO Tools, there’s a solution for every need and budget.
Remember, Domain Authority is just one aspect of SEO success. Use these tools to check your score and gather insights that will help improve your site’s content, backlinks, and technical SEO. With consistent effort, your website’s authority and rankings will improve over time.
